Thursday, August 11, 2011

QR Codes: What are they and how to use them




QR codes are square tags that many advertisers and retailers are using. The QR stands for “Quick Response”. Usually they are black with boxes in three corners and a bunch of scattered, tiny dots in a unique pattern to form a square. There is another type of QR code, called "Tag", which is Microsoft’s version. It uses multicolored triangles and dots. Both of these codes are scanned with a smart phone and return the advertiser’s website.
If you look closely, you can find QR tags on practically everything from products in the store to business cards and magazine ads. Realtors are also taking advantage of them. You can find them on For Sale signs and flyers to obtain instant information on a property or even view a virtual tour.
In order to scan the QR codes you must have a smart phone with a camera. Go to your phone’s app store and do a search on “QR”. You may need to download two apps, one for each type of QR code (squares and triangles). Run the app and point the smart phone camera at the code. If it doesn’t work right away you might try holding the camera at different angles and make sure the lighting is good. Once the code is scanned, it will instantly direct the phone to a website. Usually there is a history page so you can go back anytime and view the website again.
The advantage of QR codes is that they are easy to use and the websites load almost instantly. If you haven’t dived into the QR world, you should give it a try!